A Time of Mergers and Changes in the Beer World

For the casual beer drinker, the world of brewing seems like a pretty static place.  Those who know beer only by the labels on the bottle or the package design might think that things rarely change in this realm.  However, this is far from the actual situation. Many changes have rocked the brewing world, and there are more changes afoot.

One of the most infamous changes, of course, was the takeover of Anheuser-Busch by Belgium-based InBev.  The hostile takeover made headlines around the world, and marked the end of an American icon.  Of course, for the loyal fans of Budweiser and other beverages manufactured by this megalithic company, those changes haven’t really been that noticeable, but for industry observers, they seemed to spark a trend.

Less than a year previously, SABMiller merged with Molson Coors to form a powerful conglomerate that might actually be able to overtake Anheuser-Busch as the nation’s most powerful brewery.  In fact, at the time, SABMiller was the second most popular brand, while Coors was the nation’s number three choice.

Following this trend, the beginning of 2010 marked a potential merger between Heineken and FEMSA (the Mexican beer powerhouse).  Of course, there have been other trends in the world, such as the buyout of Miller by SAB (South African Breweries), as well as the purchase of Scottish and Newcastle by Heineken and Carlsberg.  In fact, it seems like the most prominent trend for the international brewing scene is one of mergers and consolidation.

In the world of craft brewing, the story seems to be much different, though.  For instance, Sam Adams (Boston Beer Company) has shown remarkable sales and is definitely holding its own in the world of Wall Street.  AB-InBev and SABMiller have continued to lose market share to smaller brewing companies as the tastes and desires of beer drinkers around the nation (that’s you) change.  A higher demand for craft beers has led to another significant change in the industry – a focus on creating craft beers in the major national breweries.

For instance, MillerCoors owns Tenth and Blake Beer Company, which produces the new line of “craft” beers the company has been touting.  These include Blue Moon and Leinenkugel’s both owned by MillerCoors. It remains to be seen if the addition of craft beers to the major companies’ product offerings will cement their popularity once more, though.

 

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Why was Jack drinking Coors in the movie Milk?

Harvey had previously joined forces with the Coors boycott. I was surprised his lover was then shown drinking a Coors. Any idea why?

they were out of asahi and sapporo?

The Coors – Irresistible


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The New Designer Adult Beverage : Microbrews

When I first started socially drinking alcoholic beverages, the “in” thing to drink was beer. Not designer stouts, mind you, but juts your regular, average Joe beers in the light variety or in their full calorie splendor.  On a night out, if you wanted to get a little creative, you might order something a few notches up on the scale, like a Honey Brown or a Guinness, but generally, these were reserved for special occasions in my circles.  

Back then, the full range of microbrewery beers that you see now even on the grocery store shelves really didn’t exist. You had a few kinds of regular beer to choose from, and then maybe a few token microbrews.  Then along came the whole wine craze.  It suddenly was out to drink beer and “in” to drink wine.  Wineries started popping up allover, and suddenly taking a weekend trip to wine country was all the rage. What better than to cozy up to a fireplace with a nice glass of Merlot and get that warm feeling that wine tends to give when it slides down your throat?

Not to mention, the different type of warm and fuzzy feeling that wine gave you was a draw away from your typical mixed cocktails and beer. After all, wine was more of a “socially acceptable” form of drinking. Drinking wine didn’t seem so much like you were drinking an alcohol, but more like you were showing what good taste you had and how good you looked drinking from the slender, elegant glasses they were poured in.  

When you drank this beverage, you were much less likely to be called a lush, but more likely to be looked at as a sort of connoisseur or the finer nuances and tinges of flavor the different varietal grapes offered, a recreational drinker who enjoyed drinking wine as a sort of upscale pastime.  You could pair it with dinners, and not only that, it became quite the event to pick out just the right flavor that would perfectly complement your fish, chicken, beef, or pasta dish.  

The wine phenomenon is still happening now, except it is getting a bit of it’s draw siphoned by a newer craze for designer adult beverages, the all American (ok, ok, it’s truly derived in Ireland, but boy did America adopt it readily) BEER.  I’m happy to admit that I’ve fallen for this new phase in adult beverage enjoyment, having enjoyed the various microbrews and flavors that higher end stouts have to offer.  

Whereas I used to view beer drinking as a necessity in college, it’s now fallen more into the connoisseur category like wine has, but only if you have the adventurous spirit of a true beer fanatic.  Sure, I still have Bud Light or Coors Light here and there, but once I tasted the glorious explosion of flavor from brewery beers like Christmas Ale, which his a local favorite here in Ohio where I live, and the varieties of the Leinenkugels brand, I was forever a changed beer drinking woman.

I had transcended into the discerning beer drinkers corner from the casual crowd that only enjoyed the occasional domestic beer here and there as a social convention.  Once I tasted the various touches of flavor that designer beers had to offer, like the subtle hint of honey, cloves, or cinnamon, my taste buds were forever altered in favor of more expensive, tasty and heavy beers.  

Microbreweries are capitalizing on this phenomenon, as the expanding beer aisles at your local market will attest.  And we consumers are more than happy to oblige this latest expansion in the market.  Whether you are a frequent social drinker, the occasional recreational drinker, or you enjoy experimenting when you do participate in the imbibing of spirits, I can assure you that good beer is an acquired taste, and once you’ve taste one that exploded on the pallet, you will never want to go back.

About the Author

Danna Norek is the proprietor and primary contributor of several natural health, well being and self improvement websites on the net. She reports frequently on her experiences in the realm of natural health and well being, reviews products, and writes informative articles on leisure, herbal and alternative health options, and beauty. You can read about her tips and advice for helping to reduce the appetite to lose and control weight here at Help to Suppress Hunger. You can also read about various diet reviews and experiences with weight loss supplements and diet books and regimens here at Hoodia Diet Pills

Coors Light Beer Commercial – Brian Billick – Let’s Wedge It


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Beer Lights are Just a Way in Which Beer Companies Can Attract our Attention

When people go to bars the first item that they will see is that of beer lights. These beer lights are signs that display the names of various types of beers. You will be able to see lots of different beer lights from various places. The manufactures of these lights consult with the beer manufactures to produce these works of art.

Almost all of the beer lights are made in a circular design. The lights themselves are thin cylinders or tubes that carry neon colored lighting. When the lights are switched on you will see that these beer lights are bright enough to show from even a far distance.

The many different beer lights showcase beer brands like Budweiser, Millers, Coors and others. Many of these lights will just have the names of the beers lit up. To emphasize the beer brand from the other advertising which may be present in the vicinity there is usually a neon colored circle around the name. This is generally the most common look that you will find in the various beer lights.

There are times when you will find other designs of beer lights. These designs will show the beer brand very clearly so that anyone can see them from a distance. The shape of these lights will not be the usual colored circle enclosing the name. Instead you may see the name of the beer at the top, side or bottom of the sign. Near this name brand there will be the logo that is used by the beer.

These beer lights are just a few of the many ways in which beer companies can attract our attention. When you see these lights your attention is certainly caught. Additionally you will remember to associate the name with the taste of the great beer that you like. In most of these beer neon colored lights the color of the light is generally an electric blue. It is possible however to find other colored lights being used.

You will therefore be able to see the beer lights in colors of bright sunny yellow, hot reds, Irish green and white to name just a few shades these lights can be found in. for the most part these beer lights are handmade. This ensures that the attention to detail is finely looked into.

There is however a drawback to this handmade detailing. As a result of this the number of beer lights which you can find is very limited. Since there are so few of these beer lights made at any one time you will need to hurry and order your ones fast.

About the Author

Muna wa Wanjiru is a Web Administrator and Has Been Researching and Reporting on Beer for Years. For More Information on Beer Lights , Visit His Site at Beer Lights

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