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A Time of Mergers and Changes in the Beer World

By Brian on Thursday, January 5th, 2012 | No Comments

For the casual beer drinker, the world of brewing seems like a pretty static place.  Those who know beer only by the labels on the bottle or the package design might think that things rarely change in this realm.  However, this is far from the actual situation. Many changes have rocked the brewing world, and there are more changes afoot.

One of the most infamous changes, of course, was the takeover of Anheuser-Busch by Belgium-based InBev.  The hostile takeover made headlines around the world, and marked the end of an American icon.  Of course, for the loyal fans of Budweiser and other beverages manufactured by this megalithic company, those changes haven’t really been that noticeable, but for industry observers, they seemed to spark a trend.

Less than a year previously, SABMiller merged with Molson Coors to form a powerful conglomerate that might actually be able to overtake Anheuser-Busch as the nation’s most powerful brewery.  In fact, at the time, SABMiller was the second most popular brand, while Coors was the nation’s number three choice.

Following this trend, the beginning of 2010 marked a potential merger between Heineken and FEMSA (the Mexican beer powerhouse).  Of course, there have been other trends in the world, such as the buyout of Miller by SAB (South African Breweries), as well as the purchase of Scottish and Newcastle by Heineken and Carlsberg.  In fact, it seems like the most prominent trend for the international brewing scene is one of mergers and consolidation.

In the world of craft brewing, the story seems to be much different, though.  For instance, Sam Adams (Boston Beer Company) has shown remarkable sales and is definitely holding its own in the world of Wall Street.  AB-InBev and SABMiller have continued to lose market share to smaller brewing companies as the tastes and desires of beer drinkers around the nation (that’s you) change.  A higher demand for craft beers has led to another significant change in the industry – a focus on creating craft beers in the major national breweries.

For instance, MillerCoors owns Tenth and Blake Beer Company, which produces the new line of “craft” beers the company has been touting.  These include Blue Moon and Leinenkugel’s both owned by MillerCoors. It remains to be seen if the addition of craft beers to the major companies’ product offerings will cement their popularity once more, though.

 

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Unique Demand Surrounding Promotional Drink Cooler Items

By Brian on Saturday, December 10th, 2011 | No Comments

When a company starts the search for the best marketing strategy for their business, it is common to search for the best opportunity which exists to reach your customers.   Providing marketing which clients are demanding is usually never sought, though it is a chance which exists when you invest in the promotional item of the drink cooler.  

This marketing strategy includes a one of a kind possibility where a marketing technique actually creates a demand on its own, something that is normally unheard of in the advertising environment.   With this unique opportunity for a business in any environment it will be a financial mistake not to take full advantage.

There will be numerous business owners and marketing specialists who will be asking themselves as to why this marketing phenomenon exists with the drink cooler.   What this promotional product provides for clients is a unique service which is unmatched by any other promotional item, creating an appeal with the product which in turn generates demand.   Consider the promotional item of the pen for example.   Everybody uses pens so companies generate these promotional items to attract the common use of these products.   The only problem is everybody has pens already, usually of a much higher quality than your promotional item, hence your marketing effort is discarded or lost.   Not everyone has the advantage of owning a drink cooler and for those who do, the demand exists to find more, creating your avenue of appeal.

You can also find the variety that is offered with these goods in addition to the high demand which exists.   When your clients shifts more towards the alcohol consumption market, then the use of a customized beer cooler may be more suited to your needs.   Whether you’re seeking an aluminum can or a glass bottle beer cooler, the variety which is found with these neoprene products are ideal for a company seeking the best marketing results from their investment.   Additionally, there are a number of drink coolers available to choose from whether you are trying to cool soda cans, water bottles, alcoholic beverages or some other beverage shape design.

Promotional item marketing is a perfect avenue of opportunity for a company trying to establish brand recognition with their current and future clientele.   Taking advantage of a promotional item such as a drink cooler, introduces a unique chance where your customized product would be in high demand.   

This would efficiently help your company in developing brand recognition with a wide variety of individuals for both short term and long-term results.   When investing in this opportunity make sure to not only incorporate your brand name or logo on the product but select a neoprene good which directly attracts your customers.

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A Brief Guide to the Breweries in South East England

By Brian on Wednesday, November 23rd, 2011 | No Comments

By Chris Tomkins

Travellers on holiday in England who enjoy history and a good pint of beer would do well to visit South East England. South East England features several independently owned breweries that produce great beers using a combination of old-fashioned techniques and today’s technology. Here is a brief look at some of the more popular breweries that can make any holiday in England more interesting.

Here is a brief guide that describes some of South East England’s more popular breweries. The guide includes a listing of some of the best breweries in South East England that offer tours to the public. It also includes how much you can expect to pay for a tour as well as a brief summary of what you can expect when you tour each of the breweries.

Shepherd Neame Brewery, Faversham, Kent

Tourists can enjoy seeing the brewing process as it has evolved from the 15th century till today. Most tours include an 80 minute walk through that starts out with seeing and tasting some of the ingredients that go into the brewery’s Kentish Ales and specially produced lagers. From there, tourists will enjoy seeing how the brewery combines traditional 15th century equipment and brewing techniques with state-of-the art technology to produce a great final product. At the end of the tour, tour guides will tutor patrons of drinking age as they sample some of the beers the brewery produces.

Hogs Back Brewery Limited, Tongham, Surrey

Beer fans who enjoy drinking real ales will enjoy touring the Hogs Back Brewery Limited. Each 90 minute tour takes place inside 16th century buildings that feature a mixture of technologies from the 16th century till today.

Tourists will enjoy seeing the traditional processes that produce bottled ales and cask ales. At the end of the tour, guests of legal drink age are able to taste several samples of the brewery’s famous ales.

The Oakleaf Brewing Company, Gosport, Hampshire

Tourists will enjoy a 60-90 minute tour that allows people to see up close a traditional early-mid 20th century style brewery in action. It starts by looking at the ingredients that go into making Oakleaf’s fine ales. From there, the tour leads tourists through each step in the brewing process from crushing the grain to fermentation. At the end of the tour, anyone of legal drinking age can sample the several ales that Oakleaf produces.

The Rebellion Beer Company, Marlow, Buckinghamshire

The Rebellion Beer Company conducts tours inside buildings that are over 240 years old. This 17th century atmosphere gives tour goers a look at the past while seeing how contemporary beer makers make a unique ale that is strong and robust. Tour goers will enjoy seeing how the brewing process takes place using local water, hops, malt and grains. They will also enjoy seeing how the Rebellion Beer Company packages their products in unique shapes and sizes. Finally, tour goers 18 and over will enjoy tasting Rebellion’s unique ales.

About the Author: Click here for more information about breweries in South East England

Source: www.isnare.com

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Just How Good is Blue Moon Beer?

By Brian on Saturday, September 3rd, 2011 | No Comments

Beer is drunk just about everywhere in the world while there are many different brands which taste fantastic you may have your own personal favorites. Of these many types and brands you may like the taste of the Blue Moon Beer. This particular beer is an example of a Belgian style white beer. In most instances you should be able to find this brand of beer at your local alcoholic beverages stores, bars, restaurants and sometimes in your local supermarkets.

The Blue Moon Beer is a variety of white beer which is made by Molson Coors Brewing Company. This beer was presented to the public during 1995. The creator of the Blue Moon Beer is an individual named Keith Villa. Originally Blue Moon Beer was called Bellyslide Belgian White. It was created at the Coors Field’s Sandlot Brewery.

This brewery is the Molson Coors onsite brewery. Even though the Blue Moon Beer is an example of Belgian Beers it is made in the US. This labeling of the beer as Belgian in origin has caused the company some problems with Belgium. As the Blue Moon Beer was also called Belgian White it was felt that consumers would think that the beer was produced in the US.

Even though the Molson Coors Company has had to amend the labeling of the name it has kept to the original advertising to get the public to buy the beer. The interesting thing about this Belgian styled beer is the various ingredients which are used to produce the beer. While most beers use ingredients like oats, hops, and malted barley the Blue Moon Beer is made slightly differently.

To make the Blue Moon Beer distinctive from that of other beers you will find that it contains malted oats, barley and white wheat. Additionally you will find that coriander and orange peels have been added to some hops. These final ingredients provide the beer with an interesting orange flavor.

You will find that most places serve this beer with orange slices to enhance the flavor of the beer. This is in contrast to the lemon slices which are served with other types of beer. For those of you who are interested in buying this beer you will find that it is sold in beer kegs and bottles. Another interesting fact about Blue Moon Beer is that it has variations which are known to be a winter and fall time beer.

To let you see just how good this beer is you will discover that various awards have been given to the beer. These medals which were given during the years of 1995 to 1997 all indicate to us that the Blue Moon Beer is an excellent beer to drink at any time of the year.

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